Planning to enter your organization’s or client’s work for an award? Consider these 5 tips while submitting your entry and boost your chances of winning laurels. Pitch it like an ad: When you are competing with numerous entries for an award it is helpful to catch the jury’s attention easily. The entry – if a […]
In 1999, a silver haired bespectacled gentleman – Rajpal at an advertising agency I worked taught me an important lesson. Responsible for the production department his role was crucial to the success of any brand campaign we ran. Those days, hard copy artworks were the norm as designs moved from concept to completion. Rajpal, a […]
Consider these scenarios. Beena recently joined a company and works as a process analyst. Her team comprises a mix of men and women and she notices that the men in the team often want to meet up in the evenings to ‘bond’. Since Beena has a two year old child she prefers spending quality time […]
