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Guest Blog and Research Insight | Christine Crofts | How Internal Communicators Can Lead The ‘Purpose Opportunity’
Can internal communicators help amplify the organization’s purpose?  What are the opportunities to bring the purpose back into the collective consciousness of the organization? Discover answers to these questions and more in the 16th edition of Intraskope’s Spotlight on Internal Communication Series featuring Christine (Chris) Crofts of Diageo. In her guest blog, Chris shares an inspiring […]
What Did You Do With My Feedback?
Asking for feedback is easy – acknowledging, accepting and making concrete steps to act and communicate changes within the organization is tougher. As organizations try to stay ahead of the employee engagement conundrum and gauge perspectives real-time, taking periodic feedback is a reality. This also has downsides – if you are taking feedback you also […]
Can Corporate Social Responsibility Be Central To Your Branding Effort?
 I had the opportunity to share my views in a recent PR Moment story called ‘Can PR build service delivery into CSR?’. There are differing views on how to build it into the PR offerings. It is evident that employees who perceive their employers to be socially conscious feel more committed and would continue […]
