GCC

Agency Brand Promise Brand strategy Branding Employee Brand GCC Global Capability Center Global Shared Services

Partnering with Origami Creative on Global Capability Centers (GCC) Branding

Delighted to share my collaboration with Origami Creative, a boutique agency whom I have worked closely with during my days at consulting house Accenture. Ravi is a creative and dynamic leader who brings his best self to every project he takes on. Over the years, we’ve learnt from each others growth and potential and have […]

Captives GCC Global Shared Services Innovation NASSCOM Shared Services Shared Services Communication

Six Reasons Why New Global Capability Centers Struggle to Establish Themselves

First published on Shared Services & Outsourcing Network website Have you ever wondered why some Global Capability Centers (GCCs) flourish while others flounder, despite having similar resources and goals? In India alone, it is projected that 800 new GCCs will launch operations in the next 5-6 years, adding to the existing 1600. An Accenture study […]