Intraskope – #InternalCommunication #Insights
Among the first internal communication blogs (started in 2006) for #students, #practitioners and #academia
A couple of weeks ago I invited readers to reflect on a case study involving a person leading employer branding at her organization and the dilemma she faced. Every organization has a reason to exist. Organizations who have discovered this reason and articulated it to current and prospective employees can hope to find success. Often, the task […]
Senior leaders often represent their organizations at external engagements as speakers or panelists. The expectation is to contribute to a discussion or share thought leadership insights on topics that matter. Here, the communicator’s role isn’t to help create content for marketing or branding or to make the leader look good on stage. It is very […]
Nora leads employer branding at Pintop Ltd, a 10-year old established mobile phone maker with offices worldwide. Her CEO invites Nora for a chat on creating the company’s employee value proposition. Nora isn’t sure how the conversation will go since she doesn’t have any experience with crafting an organization’s value proposition although it does sound like […]
Last week, I shared a case study of Mira and her challenges in getting staff aligned on the non-profit’s vision and plans. Got some interesting perspectives from readers: Collin suggested having a leader video to explain the vision and get better buy-in, Poonamrecommended a working group that assists Mira and providing incentives for ideas that employees contribute and Kevin believes […]
Recently, a communicator overseeing employee and external communication for a not-for-profit wrote to me seeking advice. Let us call her ‘Mira’. Here is Mira’s case. Reflect on it and share how you would help her overcome the challenges she faces. Mira joined a year ago at Secure, a not-for-profit. She leads the responsibility of communicating […]
Every day internal communicators write, review, edit or re-write content pieces that business teams use to communicate at work. Be it the launch of a campaign, reiterating a policy or an employee event, helping business teams achieve success is a priority for communicators. To be a respected communication counsel, the internal communicator must be able […]
Recently, I saw a query come through a communications professionals’ Whatsapp group asking peers to share samples of their strategy. I found it odd that communicators needed to refer to another organization’s strategy to construct their own. While reference documents can be handy, what works in one company will not fly in another. Likewise, what […]
Maximizing the value of these events means internal communicators must plan effectively and amplify the event’s essence even after your audiences’ attention has shifted to other topics. So do you go about it? Think ahead: It has to start even before the event is over! That means, while planning for your event, consider the value of […]
Recently, a peer from the industry working at a global fashion brand sought advice on corporate social responsibility (CSR) communication. According to her, she conducts many engaging events, collaborates with stakeholders on numerous initiatives and invests heavily on community work that influences society. Despite this, she felt there seemed to be limited understanding of the […]
We are taught this wrongly – compete and win. Unfortunately, it comes at a cost. You lose sleep, you lose relationships and probably your self-esteem. When you see your workplace as an ‘us’ vs ‘them’ game, you end up creating more issues for yourself in the future. It is unfortunate that in some countries, this […]