Building a Distinct Global Capability Center: The ACE Framework gives GCC and GBS leaders practical tools to strengthen change management, communication and employer branding as centers take on strategic mandates
July 12, 2026
SYDNEY, AUSTRALIA — Global Capability Centers (GCCs) and Global Business Services (GBS) organisations are being asked to do more than deliver at scale. Once built primarily for cost-efficient execution, they are now expected to drive innovation, enable digital transformation, shape enterprise strategy and prove measurable business value. That shift is putting new pressure on GCC leaders to build a distinct organisational identity, lead change effectively, earn stakeholder trust and position their centers as strategic partners to headquarters, not just delivery hubs.
To help leaders meet that shift, Sydney-based change management and communication practitioner, author and speaker Aniisu K. Verghese PhD has launched what he believes is the first online course built exclusively around change management, communication and employer branding for GCCs and GBS organisations.
Available globally on Udemy, Building a Distinct Global Capability Center: The ACE Framework is designed for GCC and GBS site heads, senior executives, HR leaders, change practitioners and communication professionals who want practical, field-tested approaches to building high-performing, future-ready capability centres.
Drawn from more than 25 years of experience leading change, communication and organisational transformation across multiple markets, the course introduces Verghese’s proprietary ACE Framework: Ambitious, Change-capable and Expressive. It gives participants practical models, assessment tools and an implementation roadmap to strengthen leadership communication, employer branding, stakeholder engagement, organisational culture and the relationship between headquarters and centre.
The programme includes the Inside-Out Brand Model, the VOICE Communication Maturity Model, the DES Arc for Change, the HQ-Centre Partnership Framework, an ACE Maturity Assessment and a 90-Day Activation Plan, so participants leave with tools they can apply immediately rather than theory alone.
The course lands as the GCC sector itself is being redefined. In India, home to the world’s largest concentration of capability centres, industry data now puts the count above 2,100 centers employing more than 2.3 million professionals. In Poland, one of Europe’s leading business services hubs, the sector recently crossed 500,000 employees across more than 2,000 centers. In both markets, the conversation among GCC leaders has moved from headcount and cost savings to capability, ownership and strategic influence – precisely the ground the ACE Framework is built to cover.
Verghese has worked across Australia, India, Poland, the United Kingdom and Bangladesh, leading communication, branding and change initiatives for multinational organisations including Sabre, Tesco, Accenture, Fidelity Investments, Oracle, NSW Government, Metcash and BlueScope Steel. During his tenure at Sabre, he worked directly with Global Capability Centers in India and Poland, supporting organisational capability, leadership communication and employer branding through periods of transformation — markets the new course speaks to directly.
He is a Prosci® Certified Change Management Practitioner, IABC APAC Communicator of the Year (2022) and a LinkedIn Top Voice (2023), and the author of three books: Inclusive Internal Communications (2023), Get Intentional (2021) and Internal Communications: Insights, Practices and Models (2012). His work has been featured by the Wall Street Journal, Shared Services & Outsourcing Network (SSON), Simply Communicate (UK), the Chartered Institute of Public Relations (UK), the Institute for Public Relations, The Economic Times and BusinessWorld, and he has spoken at conferences and leadership forums across Australia, Europe, Asia and North America.
“Global Capability Centers have evolved well beyond operational delivery. Today’s leaders are expected to build trusted brands, influence stakeholders, lead continuous change and demonstrate strategic value to headquarters, yet many organisations still approach these priorities in isolation. I built the ACE Framework to bring change management, communication and employer branding together into one practical roadmap, so GCCs can be recognised as strategic partners rather than simply delivery centres,”
said Verghese.
About the course portfolio
The new programme joins Verghese’s growing portfolio of professional learning courses for communication, HR and business leaders, available on Udemy:
- Building a Distinct Global Capability Center: The ACE Framework — https://www.udemy.com/course/build-a-distinct-global-capability-center/
- Reclaim Your Strategic Value as a Communicator — https://www.udemy.com/course/reclaim-your-strategic-value-as-a-communicator/
- Employer Branding Masterclass — https://www.udemy.com/course/employer-branding-masterclass/
- Inclusive Internal Communications — https://www.udemy.com/course/inclusive-internal-communications/
- Personal Branding 101 — https://www.udemy.com/course/personal-branding-101-unlock-your-potential-and-get-ahead/
- Be a Finisher — https://www.udemy.com/course/be-a-finisher/
Course promotional artwork: Building a Distinct Global Capability Center — The ACE Framework.
Media contact
For media interviews, speaking engagements, corporate training or consulting enquiries:
Aniisu K. Verghese PhD
Sydney, Australia
Email: [email protected]
LinkedIn: linkedin.com/in/aniisu
Website: www.aniisu.com
Notes to editors
- The course is described as a world-first because it is, to the author’s and publisher’s knowledge, the first course on Udemy or comparable platforms built exclusively around change management, communication and employer branding for GCC/GBS organisations, rather than general change or communication training adapted to the sector. Aniisu is glad to provide supporting detail on request.
- High-resolution imagery, the presenter’s headshot, a full bio and course curriculum are available on request.
- Aniisu is available for interviews across Australia, India, Poland and UK/Europe time zones and can speak to GCC employer branding, internal communications, personal branding and talent trends in each market.
