Harsha, the internal communications leader of Top Infra, a multinational with over 5000 employees sat in a meeting called by her CEO – Manoj. Top Infra has a very young workforce with an average age of 26 years although they had a mix of all workforce generations. Also present at the briefing were the HR […]
Tag: brand ambassadors
Can We Have a Mascot For The Campaign? – Final Part
This post seems to have generated a lot of interest and I am impressed by the quality of comments and the passion that communicators share for and against using ‘mascots’. Thank you all for your insights. Here is a summary of what readers both in India and abroad commented: Bish pointed to a campaign in […]