Been party to a pitch on the agency side and wondered why you lost some clients? What differentiates the best agencies from the also-rans? I have worked on the agency side – so I do know what it takes to pitch and retain a client. After interacting with scores of agencies – public relations, advertising, […]
Tag: advertising
Town Halls and the Science of Getting Your Employees Aligned
Town Halls or All Hands sessions, if done consistently are powerful internal communication platforms for organizations to connect with employees, share plans, engage in conversations and gauge feedback. Some organizations invest a lot of attention in getting these interactions right and involve advertising and event management agencies to package the sessions, create a ‘wow’ effect and […]
Calling Communicators – You Have a Responsibility As Educators Too!
As communicators, I believe we are truly honored to watch how communication gets created and experienced at close quarters – especially internal communications. Since internal communications is rarely discussed at external forums or shared due to company confidentiality issues it is by far a greater challenge blurring what students or newbie communicators get to learn. […]