Personal Brand Persuasion Self branding

Personal Branding Series | Joseph Fernandez, author: Corporate Communications – a 21st Century Primer

Personal branding is about reputation and fulfilling your purpose.  It isn’t easy building a personal brand and it can’t be built overnight. What are the risks and opportunities one encounters while creating a personal brand? How does one establish a reputation that stands the test of time? I am honored to share this interview with […]

Intrapreneur Personal Brand Personal Branding Persuasion Productivity

Don’t worry about comparisons. Focus on being your best self

Josh is not alone in this world facing comparisons – refer to my case study shared last week. These types of scenarios often play out at the workplace and elsewhere. When a new hire joins, the team and stakeholders end up comparing the current incumbent with his or her predecessor: how they worked, the experiences they had or […]

New Media and career Personal Branding Persuasion Storytelling

Webinar on Personal Branding: Indian Institute of Management, Bangalore | September 14, 2018

Want to know how to build your personal brand? Keen to understand why it matters to you? Irrespective of whichever walk of life you are in – as a student, a working professional or an entrepreneur – personal branding is crucial for your success. Knowing who you are, what you want to be and how […]

Communication Channels Communication Content Internal branding Internal Communication Internal communication research Persuasion Social Media

Look Up My Research Paper On Internal Communication | SCMS Journal of Indian Management | July-Sept 2017

Over the years I have been polling practitioners, leaders and employees about the state of the internal communications function. My study, published in SCMS Journal of Indian Management’s July-September 2017 edition, attempts to fill a gap that exists in internal communication literature on the role, focus, support and future of the function in the region. It recommends […]

Career Management Design Thinking New Media and career Persuasion Skills

5 Points To Consider While Upskilling Yourself

How do you ‘upskill’ yourself? You don’t expect such a question to pop up in a Whatsapp group but a post from a communicator piqued my interest. Responses to that post included friendly suggestions to ‘do what it takes’, ‘read and interacting with peers’, ‘do courses online’, ‘write’ and ‘teach’. When I Googled ‘upskill’ the […]