Internal Communication

Vinitha, the CEO of Glitter Brands is confused. She gave it her all and so she thought her leadership team did to get her employees aligned on their new vision. As a leading apparel brand they were now boxed in by a host of competitors and were losing market share. Over the last 12 months […]

As India’s Prime Minister, Narendra Modi launched the ‘Swachh Bharat’ (Clean India) movement on October 2 (Mahatma Gandhi – birthday of the architect of India’s independence) I noticed how closely his approach related to building a brand from within. The brand I am referring to is the country itself and like how organizations look at […]

  I had the opportunity to share my views in a recent PR Moment story called ‘Can PR build service delivery into CSR?’. There are differing views on how to build it into the PR offerings. It is evident that employees who perceive their employers to be socially conscious feel more committed and would continue […]

Register for the Internal Communications 401 Workshop on October 11, 2014 at Bangalore and get a FREE copy of ‘Making Your Employees Effective Brand Ambassadors – Outlining An Inclusive Strategy’, an e-book on employee branding and brand ambassadorship worth INR 499. With this e-book you can: Build a business case to influence leaders to invest […]

Video is an important channel to not just inspire and engage your workforce but to build your brand from within. Research studies highlight an increase in demand for video as a medium – the need for visual communication is growing and more and more communicators are seeing value in video to communicate messages. The popularity […]

There are many internal online collaborative platforms such as Yammer, Social Cast and Jive that organizations use to connect, engage and communicate with employees. The use of enterprise social networks is on the rise and according to industry reports many companies will are seeing the value of collaboration and will have implemented a solution internally. […]

Consider these following scenarios – A large IT organization decides to rewire its performance management system and sends out a communication stating revised roles and levels in their hierarchy. It triggers a huge backlash as employees feel shortchanged. Many think their career has moved a few steps backward. The company witnesses an exodus of talent. […]

Today, in the company of my colleagues I got the opportunity to listen to one of my favorite management authors – Dr Marshall Goldsmith, the world renowned author and leadership coach at the NHRD – HR Conference at Bangalore. What struck me most was how well thought through the event was – from the singing […]

Many brands can reach an inflection point in their journey and may want to revisit and refresh. So how does one go about it? Whom do you involve? Internal communicators need to be invited (or be asked they get invited!) to define the approach for the new internal brand identity. With ownership of internal branding […]

Harsha, the internal communications leader of Top Infra, a multinational with over 5000 employees sat in a meeting called by her CEO – Manoj. Top Infra has a very young workforce with an average age of 26 years although they had a mix of all workforce generations. Also present at the briefing were the HR […]