GCC Leaders

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‘The Parent Company Does Not See the Value’. Why building a business case for GCC Employer Branding matters?

Why does it feel so hard to convince headquarters that your regional GCC needs its own employer brand? You can see the problem clearly. Hiring takes too long. Strong candidates drop out late. Many have never heard of you before the interview. Yet every time you raise employer branding with HQ, you hit resistance. They […]

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Are we hiring for GCC Communication Managers and Expecting Leaders Instead?

What happens when GCCs hire communication managers but expect communication leaders? If Global Capability Centers are no longer just delivery engines, why are they still hiring communicators as if they are? This question keeps surfacing when you look closely at how communication and branding roles are hired across GCCs globally, whether in India, Poland, Costa […]

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Are GCC Communication Leaders Playing It Too Safe?

Are GCC communicators limiting themselves to delivery when the model itself is evolving? As global capability centers continue to expand in scale and strategic importance, a quiet tension is playing out inside many organisations. The GCC communication leader is officially responsible for shaping the centre’s reputation, employer brand and engagement in the local market. In […]