Presenting the 37th edition of Intraskope’s Spotlight on Internal Communication Series featuringAnuroopa Pereira. Watch the complete video interview on You Tube or read the transcript below. Anuroopa heads Corporate Communications at Applied Materials India and has over 15+ years of local and international experience in managing public relations campaigns and analyst relations programs for Fortune 500 companies in India and Asia Pacific and Japan. That apart, […]
Employee Communication
6 Strategies For Ground-Up Employee Engagement
This blog post first appeared on my Linkedin page: https://www.linkedin.com/in/aniisu/ When organizations provide clear direction and empowers staff, there are higher chances of employees staying engaged. Building ‘KRAs’, investing in a shared future and leveraging the ‘wisdom of crowds’ can uplift the engagement in offices, however dispersed they maybe. While most organizations rely on the human […]
Look Within to Build Your Organization’s Employee Value Proposition
A couple of weeks ago I invited readers to reflect on a case study involving a person leading employer branding at her organization and the dilemma she faced. Every organization has a reason to exist. Organizations who have discovered this reason and articulated it to current and prospective employees can hope to find success. Often, the task […]
Why are my employees not on the same page?
Recently, a communicator overseeing employee and external communication for a not-for-profit wrote to me seeking advice. Let us call her ‘Mira’. Here is Mira’s case. Reflect on it and share how you would help her overcome the challenges she faces. Mira joined a year ago at Secure, a not-for-profit. She leads the responsibility of communicating […]
Inclusion means less rhetoric and more action
In my earlier blog post, I shared a situation where leaders want to start a diversity and inclusion forum. They debate the need and how their peers are ahead of the curve with including minority staff. However, they are divided on the reasons for creating a forum. Forming a group isn’t the first step. It probably not even […]
Running an internal employee contest? 5 key tips to get it right
Employee contests are a great way to drive engagement and messages home. However, running contests can get your team tied in knots if you aren’t thinking through the goals and outcomes. It requires planning and focus on outcomes. Very often, contests go wrong when we fail to consider employees’ appetite for engagement, the timing or […]
Guest Blog & Interview | Arathi Biradar | Why Internal Communications is Fundamental to Organizational Reputation
The 30th edition of Intraskope’s Spotlight on Internal Communication Series features Arathi Biradar of Itelligence India Software Solutions. Arathi builds a case for aligning staff to drive corporate reputation. She believes strongly that internal communication is a key influencer in improving brand image. Arathi leads the marketing and communications for Itelligence India. She has 14+ years […]
Guest Blog & Interview | Moushmi Balachandran | Engaging Remote Employees Through Inclusive Internal Communications
The 28th edition of Intraskope’s Spotlight on Internal Communication Series features Moushmi Balachandran of UAE Exchange. Moushmi addresses an important topic for organizations with geographically distributed teams. She shares perspectives on engaging remote staff. Moushmi Balachandran works for a global financial services provider for expatriates. She has close to 10 years’ experience in marketing and communications, […]
Guest Interview & Case Study | Binu Merin Jacob | Building a Culture of Learning with Internal Communications
The 25th edition of Intraskope’s Spotlight on Internal Communication Series features Binu Jacob, Global Corporate Communications Executive of M.H. Alshaya Co who talks of her journey in the field of communications and an exciting case study from her current employer. Binu has a decades’ worth of experience in communications. She started her career in PR and […]
Guest Blog & Interview | Alex Malouf | Fostering An Organizational Culture That Values Communications – An Emerging Market Perspective
How can we identify and involve influencers internally? What will nudge the organization to value internal communications more? When do leaders see the benefits of this important function? Alex Malouf of Proctor & Gamble shares his perspectives in the 24th edition of Intraskope’s Spotlight on Internal Communication Series. Former journalist Alex Malouf has carved out a […]









