In a recent post – Shall We Give Freebies to Improve Our Sign-up Rates? I invited readers to help Dinesh think about his approach while encouraging participation on a learning platform. Ever looked closely at a product that offers a ‘freebie’? What did you perceive about its quality? Did you think there was something amiss? […]
Vikram is a designer and works at Unbridled Limited, a start-up. He is upset with the ‘restrictions’ put by the brand guidelines at his organization. He discusses his frustration with his friend, Hanna, over a cup of coffee. Below is an excerpt from their conversation. I invite you to think about the situation and what […]
This article was first published on the Institute of Public Relations website: https://instituteforpr.org/employer-branding-verghese-2024/ Rethinking Employer Branding The world of work underwent a significant shift in the wake of COVID-19, prompting organizations to reassess their strategies for attracting and retaining top talent. Central to this recalibration is the concept of employer branding – how a company presents […]