Tag: storytelling

You don’t often meet a person with an eclectic mix of skills and passion – ranging from community management to screenwriting who can bring storytelling to life with personal experiences and anecdotes. At a NASSCOM led Marketing & Communication Forum interaction today at Bengaluru I had the opportunity to listen to Daniel Martin Eckhart, the […]

It was a Monday morning and most of my team members were already in their cubicles engrossed at work. Suddenly, we heard our senior leader call out in a loud and commanding tone across the bay to an intern. The intern had recently joined the team and was headed to Delhi for training. It seems […]

Like many of you I have in the last few weeks engaged with a few product and service organizations to address issues of service lapses and product defects. A couple of experiences turned out to be very positive while others made me wonder about the state of ownership and commitment from such organizations. In the […]

As an internal communicator is can be difficult dealing with clients who believe that cool design wins over compelling content. Indu, the hard working internal communicator of TPR Bank discovered much to her chagrin. Pramod, the HR Head needed a campaign to get staff aligned on the recent office move and he believed that a […]

As an internal communication professional nothing can come close to working for an internal client who just ‘gets’ it! I wanted to write this post to share insights from an ongoing partnership that I am beginning to enjoy. Also, share some ideas to make your internal leader’s blog leap ahead. Two reasons that make it […]

‘Culture alignment is what makes organizations successful’. This message stuck to my mind like never before! I attended one of the best sessions ever on a topic often considered to be ‘esoteric’ and ‘abstract’ – culture. This post is to share my personal take-aways. Conducted by a senior leader this session had no presentation slides […]