Blogroll Internal Communication

Balancing An Organization’s Oversight and Staffs' Personal Conduct

When and how must organizations intervene on personal matters that concern their staff? What if the issue is national and international news? How can internal communications help overcome unanswered questions? The recent jailing of an Indian couple in Norway has opened up questions about ‘personal conduct’ and an organization’s oversight on their staffs’ personal lives. […]

Blogroll Internal Communication

The Leadership Team Needs to Be “Branded”. How about a Logo?

I blogged about teams wanting ‘internal visibility’ a while ago.  Often requests for internal branding do come to internal communicators and unless you tread carefully these requests can snowball into an unmanageable mess. Rita, the internal communicator got into one such situation and this blog post seeks solutions to help her mitigate the crisis.  Here […]

Blogroll Internal Communication

Re-branding of Satyam weighs in on ‘values’ and ‘internal expertise’

Quite interestingly, the re-branding of Satyam as Mahindra Satyam takes cues from ‘within’ – relying heavily on values and inherent strengths. This amplifies the role of internal communication and branding on how employees and external stakeholders perceive the company’s image. Also important to note the emphasis on ‘internal’ attributes which the new entity defines as […]

Blogroll Internal Communication

Internal Branding and the Employee Experience – Stick to the Basics

In today’s Times of India edition (June 10, 2009), Amitabh Kant, the architect of two of India’s well known tourism campaigns (Kerala’s ‘God’s Own Country’ and Incredible India) shared his thinking on branding in an interview. His articulation of branding and travel experience made me draw a parallel with how internal communicators can benefit by […]