Harsha, the internal communications leader of Top Infra, a multinational with over 5000 employees sat in a meeting called by her CEO – Manoj. Top Infra has a very young workforce with an average age of 26 years although they had a mix of all workforce generations. Also present at the briefing were the HR […]
Tag: Internal branding
Had a Great Year? Are You Tapping Your Employees to Promote Your Brand
It is that time of the year when most organizations look to celebrate their successes and engage staff in year-end parties and communication. It is also that time of the year when internal communicators are hard pressed to deliver high quality content and communication even as work winds down! However, in the frenzy to get […]
Balancing An Organization’s Oversight and Staffs' Personal Conduct
When and how must organizations intervene on personal matters that concern their staff? What if the issue is national and international news? How can internal communications help overcome unanswered questions? The recent jailing of an Indian couple in Norway has opened up questions about ‘personal conduct’ and an organization’s oversight on their staffs’ personal lives. […]
Leaders – Earn Your Branding!
No amount of branding can save a leadership team that is directionless and faceless. Unless leaders walk the talk no fancy logo can make any difference to how staff perceives their contribution. I loved the insights from Adam and Sarika. Adam believes it is a leadership issue and not something communications can do much about. […]
The Leadership Team Needs to Be “Branded”. How about a Logo?
I blogged about teams wanting ‘internal visibility’ a while ago. Often requests for internal branding do come to internal communicators and unless you tread carefully these requests can snowball into an unmanageable mess. Rita, the internal communicator got into one such situation and this blog post seeks solutions to help her mitigate the crisis. Here […]
Are You Supporting Your Employees’ ‘Pay it Forward’ Effort?
Four unrelated events triggered this post. To begin, I had the opportunity to watch Pay It Forward, a Kevin Spacey-Helen Hunt – Haley Osment that introduces a concept that believes in the goodness of people while expecting nothing in return. A class assignment that challenged students to ‘change the world’ through an idea got Trevor […]
Re-branding of Satyam weighs in on ‘values’ and ‘internal expertise’
Quite interestingly, the re-branding of Satyam as Mahindra Satyam takes cues from ‘within’ – relying heavily on values and inherent strengths. This amplifies the role of internal communication and branding on how employees and external stakeholders perceive the company’s image. Also important to note the emphasis on ‘internal’ attributes which the new entity defines as […]
Internal Branding and the Employee Experience – Stick to the Basics
In today’s Times of India edition (June 10, 2009), Amitabh Kant, the architect of two of India’s well known tourism campaigns (Kerala’s ‘God’s Own Country’ and Incredible India) shared his thinking on branding in an interview. His articulation of branding and travel experience made me draw a parallel with how internal communicators can benefit by […]
Building visibility and branding for internal teams
This was a rare request – a team lead approached me to share ideas on building an ‘internal brand and image’ for his team. The team responsible for the critical human resources management, performance and employee practices was in the midst of a churn and this manager had come on board to steady the ship. […]