Internal branding

I recently discovered an interesting way to soft-sell an upcoming project..after a detailed discussion on ‘how to launch a library’ I was casually asked by the internal client if we could feature a key contact from his team in the forthcoming newsletter! The request was to pitch her as working on this ‘new, exciting project’ and […]

I happened to have an interesting discussion with a manager recently who felt that we do a good job of communicating to our employees in India…but the India to US communication needed a face-lift. He highlighted some very interesting points and I am listing them here. 1. How do we continue to set expectations on […]

We all like to cover all angles and provide all possible messages when we plan our programs. Quite often we are challenged to ‘shock and awe’ employees with all the options and hope that something if not all registers! How many of us – internal communicators have really sat back and asked ourselves the basic […]

There seems to be a fine line when it comes to introducing incentives to employees for participating in internal contests and promos. I am facing a typical issue…with the noble intention of making the intranet a truly fun place to visit, I put up a plan to popularize the pages with fun events and activities […]

We are all fond of getting a little change in our lives…….- a new hair-do, a new pair of glasses…..but when it comes to changing an internal web page…..we are often at cross roads with regard to the overall look and feel…..the debate – time tested vs the unknown………which I am sure most internal communicators […]

In India, with the outsourcing boom, we have witnessed a spurt of transport fleet management entities which ferry employees to and from their homes and work. I am sure it is a unique concept compared to any other nation involved in outsourcing. Our challenges stem from matching shift timings, infrastructure issues, transport drawbacks among others. […]

While I believe that intranets should be self-running animals, it often becomes difficult to start the initial dialogue and get a pulse of organization. With page views and content contributions few and far between, I recently initiated a set of fun activities on the intranet after cajoling some employees to champion the pages. One of […]

http://www.pinkslipawards.com/  This is a fiendishly named award for employer branding! In India, Time of India, one of the leading publications in the country which has a recruitment insert called Times Ascent – quite popular. The concept of creating an awards around recruitment marketing and employer branding is quite unique in these parts though. But the awards […]

How often have you come across a situation where you need to balance content based on geographic sentiments? Have you revised your internal communications to include ‘lesser’ known locations? In India, with the growing need to expand, more and more organizations are moving to Tier 2 and 3 cities ( to the layman, apart from […]

In India, the need for the hour in most organizations is employee engagement and retention. Organizations now go to any length to make any activity an event! I have seen many Corporate Communication teams hire event management experts on board to manage the spurt of programs which are branded and sold internally as ‘events’. These […]