In India, the need for the hour in most organizations is employee engagement and retention. Organizations now go to any length to make any activity an event!
I have seen many Corporate Communication teams hire event management experts on board to manage the spurt of programs which are branded and sold internally as ‘events’. These fall unde the overall need for internal communications to engage and motivate employees.
Some Communication team structures have ‘insourced’ event communication to a seperate group which looks into logistics, venue selection and foood/beverages. Others have a central point of event communication support within the team.
The impact and scale of event communication varies within organizations depending on the scope and number of employees who need to be ‘engaged’. Quite a unique phenomenon! Unsure if this is also the case in other countries.
 While it is easy to measure the outcome of the event, internal communicators need to keep in mind the long term implications. We are building in a survey mechanism which tracks ‘engagement’ and ‘association’ with the business and brand.
