I recently discovered an interesting way to soft-sell an upcoming project..after a detailed discussion on ‘how to launch a library’ I was casually asked by the internal client if we could feature a key contact from his team in the forthcoming newsletter! The request was to pitch her as working on this ‘new, exciting project’ and how she felt about working on it…!
Though the idea of soft spinning the launch did strike me as odd, especially when the project was premature in his cycle, I was impressed by the quick thinking…
