Month: September 2006

I would like to hear from internal communications professionals on a day in their lives…how they spend their time and what activities do they invest in…. The best entries get a chance to be quoted in an upcoming article on the same subject. Here is how my day goes… I dive into a sea of […]

I have always wondered if internal communication professionals need to improve their own understanding of the business and enhance processes or do they need to make other employees better communicators to be successful at their jobs. Anyday, I would pitch for the latter….by helping other employees and clients become better communicators, the internal communications professional […]

At the end of my session on integrated marketing communications to the new batch of PGDM students of St. Josephs College of Business Adminstration (www.sjcba.ac.in) last weekend, I was quite expecting a question on landing a job in communications. The question posed was – ‘Does one need a background in communications to land a job […]

I was asked an interesting question recently by Gautam Ghosh (http://gauteg.blogspot.com/), an organizational consultant. Where should internal communications sit as a function? Within HR or as part of a larger communications team.   This indeed is a debatable subject but research by Melcrum proves that internal communication experts can derive maximum benefit by aligning themselves […]

Borrowing a marketing tool – cross-selling, one can superimpose this idea within internal communication practices as well.While there are numerous occasions for cross pollinating one program with the other, a firm balance should be maintained to get the best results. For example, if there is a Quality Drive undertaken by the software and process team […]

In the life-cycle of an internal communications professional, I am sure one comes across the need to own, promote or make a leadership visit ‘successful’. Success is quite an ambiguous word in this context. It could mean making the leader prominent in the eyes of the employees or in the media or create a larger […]

Recently an internal human resources function faced a unique situation while conducting an education sponsorship program. There were 40 seats for a leading technology education institute in the country for which the company was sponsoring employees for higher studies. This was part of the group’s initiatives to retain employees and further their growth and learning. […]