I recently learnt a few things while supporting a leadership blog launch. Start with an objective in mind – do you want to connect people, build visibility for the leader, improve hits to the portal among others. Mastering the tool/software is essential – before you can guide the leader on using the blog, do your […]
Month: August 2008
The 7 Cs of Internal Communication
I recently read an interesting thesis ( ‘Internal Communication in organizations undergoing change’ by Linda Bertelsen and Anders Nerman) and found the following thoughts on effective communication relevant and useful for communicators to apply at their workplace. There are 7 Cs of effective internal communication as collated by researchers. 1. Communication needs to be concrete […]