After Edelman’s Trust Barometer which highlights belief in ‘a person like me’, here is another study from Career Builder which talks of low engagement with the C-Leadership. While this study was conducted in the US, it may work for India and other geographies as well. My view is that lack of visibility and access created […]
Month: September 2008
Work-life balance and communicating the message
The recent IDC-DQ Best Employers in IT Survey 2008 provides a few interesting findings which are relevant for internal communicators in India to understand and build into their practice. Work-life balance ranked among the top 5 reasons for people to switch jobs – this aspect is eye-opening since it shows that the Indian knowledge worker is maturing, employees expect ‘respect’ […]
Internal Communication and Occupational Commitment
Most organizations still consider organizational commitment as a key measure of loyalty, job satisfaction and intent to stay. Consistent internal communication has a direct impact on how employees perceive commitment.   A  study ‘Differences in Occupational Commitment among scientists in Indian Defence, Academic, and Commercial R&D organizations’, Vikalpa, October-December 2007 goes one level deeper […]