How often have you come across a situation where you need to balance content based on geographic sentiments? Have you revised your internal communications to include ‘lesser’ known locations?
In India, with the growing need to expand, more and more organizations are moving to Tier 2 and 3 cities ( to the layman, apart from the metro cities like Mumbai, Delhi, Bangalore and Chennai, there are newer locations like Coimbatore, Kochi and Pune which have picked up speed in terms of investments). These smaller locations have fewer employees and therefore most often get lesser attention. Leading to embarassing ‘misses’ in reaching communication collateral and invites for critical campaigns! Have experienced it first hand and the only way internal communicators overcome these locational hassles is by making regular visits to such locations and investing time with the associates.
While it may not always be practical to travel and with air-travel not very comfortable ( the airports give our railway stations a run for their money with passenger traffic!) it makes sense for internal communicators to develop other strategies to ‘win’ the ‘not so favourite’ locations.
Some ideas including providing seperate sections on the intranet and e-zines which reach companywide. Making location specific internal communication key contacts as leads in channeling information.
