Month: June 2008

The management education community (students, placement professionals and leaders) can derive immense benefits from new media/social media/Web 2.0 and its popularity. Rising interest in new media coupled with faster, cheaper access to the internet has fueled opportunities for interactivity, community and brand building. But, awareness of how new media impacts our personal and professional lives is […]

Over the last couple of days, I have received mails from students – one from the UK and the other from a leading institute in Pune. Though the questions were fundamental, it highlights the ambiguity in the minds of those wanting to pursue communication as a career.   For the benefit of others, I am taking the […]

At a recent communications gathering in Bangalore last week, I had an opportunity to meet up with Mike Green, who leads employee communications for Intel.  A veteran at Intel, he took time off from his short visit to India to talk to communication professionals and share insights from his experience. Mike stressed on the need […]

Over the last few weeks I have been conversing with a host of senior management in India and getting to know their views on the challenges and significance of internal communication and branding. Some common themes emerge. While internal communication is accepted as a practice, some professionals were unsure if it is a part of the communication […]