Internal branding

The last time I was asked to coin a slogan I politely declined. Are we really thinking from the employee’s perspective? Does the slogan make them wiser or decide their engagement index? Does the slogan have any relevance to their lives? With the staggering number of internal program brands we have begun launching, I am now […]

My first impression after visiting Second Life (www.secondlife.com) was ‘what on earth’! How can this be actually taking place? Are we doing enough with our first life to get on with the second? Hats off to the concept and idea though. The statistics say it all. Total Residents: 5,719,183 Online Now: 19,936 LindeX Activity Last […]

The intranet content revisions are always a ‘lets quickly put something out there’ exercises. While there are business requirements to get the ball moving, we often fail to step back and understand what finally drives the intranet. And I firmly believe it is content with a capital C. Some learning which I have picked up […]

From an internal communications standpoint, India poses the best possible opportunities from many aspects. Apart from cultural angles, we also need to understand the working styles and mind-sets while preparing communication strategies. The outsourcing phenomenon also brings along several challenges and opportunites. What probably worked in the US or the UK, will need to get […]

As a team we were posed with the question – what is the role we play and how we are making a difference as communicatiors. The responses that went around the table sounded transactional. The strengths we bring to the table, the years of experience and the focus areas. What we probably missed were the ‘understanding […]

Despite major strides in the areas of technology, science and even outsourcing, the perception that still lingers in the minds of those that matter is of a vast land with cattle and cars sharing roads, snakecharmers and elephants and what have you! It still continues to appeal to our outsourcing partners though….we just completed a video […]

Are we overdoing internal branding? Over the last few months, I would have launched close to 5 employee programs with their unique names and logos! While we advise branding as a necessary evil, at some point I completely vouch for Accenture’s internal naming philosophy. No name is bigger or larger than the Accenture brand and […]

I was recently involved in the launch of an employee engagement forum online on our intranet. While the initial launch generated a huge response, our challenge was to keep the momentum going. Considering our workload and commitments, we arrived at some interesting ways to keep the buzz alive. It leveraged both technology applications and ideas […]

In India, and I am sure in most parts of the world where outsourcing work is conducted, there is a constant need to map prospective customers and provide them the right messages. Everything from why they have made the right choice, the need to expand business and how the long term vision reads.  So, from […]

In their quest to differentiate and grab the best talent, I notice many MNCs and Indian IT organizations going overboard… If you are an IT professional actively looking for a change and browse through any of the recent editions of Times Ascent (www.timesofindia.com) you will be hit by a sea of employee branding messages. HCL calls its […]