Month: September 2007

To begin, internal communication practitioners can make quick hits by solving employees’ basic issues of information overload and personalization. But for larger success, internal buy-in from senior leadership on the benefits (which are many – accountability, transparency, trust, engagement) and measurements of the medium is critical. Practitioners keen to arrive at a concrete new media plan […]

I was recently asked to review a poster campaign on data and risk protection which showed a snake as a visual! The message was ‘beware of consequences if you leak out confidential data!’. While showing the slithery creature had its own merits, using fear without balance and a solution did not have the desired effect. […]

Dr. T J Larkin and Sandar Larkin ( www.larkin.biz) indicated that a hypodermic like needle injection of messages were not enough to change employees. Rather a two pronged method of injection plus face-to-face communication helped bring about change. Supervisors needed to be the change agents.

 Intranet re-designs are an exciting but challenging assignment. I can vouch for it having been involved in a re-design exercise at i-flex solutions in 2002.The key learning from the i-flex exercise was to make the intranet a relevant content channel for employees and branding the forum. Gerry McGovern also throws light on how intranets today […]

I discovered this while in the midst of a campaign…nothing teaches you better than practice… This unique campaign harped on the employees’ role in protecting the organization’s reputation…and in the key messages we drove home this point by highlighting one key word usage…( unable to disclose it since it was an internal message)….but the moot point is……after […]

Have you wondered why most internal focus group discussions get skewed to a certain way of thinking? Why you are unable to make headway when you are searching for a certain kind of information?  From my experience, it seems to be the following factors…. 1. Fear ( depending on how the organization culture is..)….therefore you […]

The next workshop on Employee Branding will provide insights on new trends and how you can leverage your organization’s most important asset….. Keep on this topic? Let me know your thoughts…..  Details below: Workshop Particulars: Date:  TBD             Time:                9:00 a. m – 2.00 p. m with lunch and one coffee break Venue:              SJCBA Conference Hall, 18 […]