We are all fond of getting a little change in our lives…….- a new hair-do, a new pair of glasses…..but when it comes to changing an internal web page…..we are often at cross roads with regard to the overall look and feel…..the debate – time tested vs the unknown………which I am sure most internal communicators must have been through on numerous ocassions. Fighting the need to stand apart amidst a clutter of communication or keeping a consistent look and feel. Be it for a poster creative or a micro site.
While most organizations have defined style guides for creating collateral, there is often an urge in ‘not so strict’ communication teams and firms to create something ‘different’ to make an impact.
 My heart is firmly on betting for the time tested. I believe that content drives design and not the other way around.
Have a viewpoint?
