Enabling employees to be advocates isn’t an easy task. Apart from gaining their commitment and alignment to be ambassadors of the brand you also need to enable their positive effort. An employee advocate is one who is passionate about positively communicating about the organization, is willing to extend support to promote and influence people (online and offline), will stand up […]
Employee Branding
Like It Or Not, Employee Branding is The Way Forward For Organizations
Wondering why organizations find it hard to engage employees? Unclear why communication directed at employees doesn’t get the attention it deserves? Confounded by how employees continue to distrust organizations? The answer can potentially lie in how organizations view employer vs employee branding. Look around you or at your workplace. Employees are no longer bound by […]