Can organizational transformation truly succeed without first winning hearts and minds? I recently read John P. Kotter’s book – The Heart of Change. Real-Life Stories of How People Change Their Organizations which reflects on how we think about leading change in the workplace. Published in 2002 by Harvard Business Review Press, this book introduces the […]
Why Your Current Corporate Linkedin Approach Needs a Refresh
Following our recent IABC Asia-Pacific Linkedin Masterclass with Roger Christie of Propel, one theme emerged consistently from participant questions – most communicators and organisations are fundamentally misunderstanding LinkedIn’s role in modern business strategy. After two decades of existence and over one billion users globally, LinkedIn remains the most underutilised and poorly executed platform in corporate […]
5 Branding and Communication Tips for new Global Capability Centers
When a Global Capability Center (GCC) launches in a new market, the focus tends to tilt toward functional ramp-up, from roles and technologies to talent acquisition and infrastructure. But, often what gets sidelined is foundational. The employer branding and communication piece. It’s the struggle that can derail even the most ambitious GCC plans. Note: for […]
Is ‘Doing More With Less’ an Effective Change Leadership Approach?
How do you teach your team members to swim when you’ve never been in the water yourself? Many organizations and leaders today are asking their teams to ‘do more with less’ while having spent their careers in growth mode. They’ve never had to make these trade-offs personally. The advice feels hollow because the experience isn’t […]
Four Signs Your Employer Branding Feels Fake, and How to Fix It
Is your employer brand something employees believe in or just something they see on posters? Employer branding is everywhere. Slick videos, smiling employees, and buzzwords like family-friendly, work-life balance, and best place to work. But how much of it holds up? If you’ve ever been asked to be the “face” of your company’s culture, whether […]
What Are the Non Negotiables in a Change Program?
What must never be compromised when you lead change? Most change efforts fail quietly. They stall in middle management meetings, drown staff in noise, or wear out key people. The fix is not more slides. It is a short list of things you refuse to trade away when pressure hits. Here are the non‑negotiables I […]
Decoding Corporate Euphemisms in Job Rejection Messages
As someone passionate about organizational change, communication and branding, I have reviewed quite a few rejection messages, and what strikes me most is how companies have developed an entire coded language to communicate “no” without saying it. These euphemisms, while well-intentioned, often create more confusion and frustration for candidates than genuine transparency would. In this […]
Are Your Job Rejection Messages Killing Your Employer Brand?
“We’ve decided to pursue other candidates.” If you are sending rejection messages like this, you are not just losing candidates. You end up actively damaging your employer brand, one generic template at a time. Having received hundreds of rejection messages from major companies during the course of my career I feel the pain most candidates […]
FAQs & Answers for New GCC Leaders
If you are a leader in a new Global Capability Center setting up operations, these FAQs might come in handy while tackling some of the most pressing issues on talent branding and communication. 1. Our global brand is strong. Isn’t that enough to attract talent locally? Answer: No. While your global brand may be known […]
My Understanding of Business Networking in Australia
Networking, for me, is about forming meaningful connections, exchanging ideas, learning from each other and creating mutual value. Having lived and worked in India, Poland, the UK, and now Australia, I’ve seen how the culture of networking shifts across borders. Among these, Australia stands out, and not just because of its laid-back vibe. “I noticed […]









