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GCC Video Series | Spotlight on Change and Communications A conversation with Rishi Tanna

In the first edition of the Global Capability Center Video Series, I speak with Rishi Tanna, a marketing and communications leader with two decades of experience across financial services, including banking, wealth management, insurance, and GCC environments. Our conversation explores a question many communicators in Global Capability Centers are grappling with today: how does the […]
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2026 Predictions for Global Capability Centers – with Change, Communication and Brand at the Core

Global Capability Centers (GCCs) have changed more in the last five years than in the previous two decades. Once seen as cost arbitrage engines, they are now strategic hubs that shape enterprise outcomes, drive innovation and anchor global talent. Backed by research and market dynamics, here’s what leaders must prepare for in 2026 — and […]
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‘The Parent Company Does Not See the Value’. Why building a business case for GCC Employer Branding matters?

Why does it feel so hard to convince headquarters that your regional GCC needs its own employer brand? You can see the problem clearly. Hiring takes too long. Strong candidates drop out late. Many have never heard of you before the interview. Yet every time you raise employer branding with HQ, you hit resistance. They […]
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Are we hiring for GCC Communication Managers and Expecting Leaders Instead?

What happens when GCCs hire communication managers but expect communication leaders? If Global Capability Centers are no longer just delivery engines, why are they still hiring communicators as if they are? This question keeps surfacing when you look closely at how communication and branding roles are hired across GCCs globally, whether in India, Poland, Costa […]
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Are GCC Communication Leaders Playing It Too Safe?

Are GCC communicators limiting themselves to delivery when the model itself is evolving? As global capability centers continue to expand in scale and strategic importance, a quiet tension is playing out inside many organisations. The GCC communication leader is officially responsible for shaping the centre’s reputation, employer brand and engagement in the local market. In […]