I received a warm response to my presentation on the Yin and Yang of internal communications at a St. Joseph’s College of Business Administration organized ‘Marketing and Communication Workshop’ on October 7, 2006.
While Chinese goods are the rage in town, little did I realize that Feng-Shui and Chinese take-aways are as popular as dal and roti in India! So the concept of Yin-Yang was easy to comprehend. But relating it to internal communications? Yin and Yang focus on the male-female, left brain-right brain, logical-creative, cold-hot, introverted-extroverted analogies. Super-imposing them with internal communications and you get a whole new way of looking at addressing issues. A balance should be achieved to make the right impact.
The hands-ons exercise (promoting a leadership visit using Yin-Yang) was well received and the participants arrived at interesting ideas on making the visit memorable using this technique.
 Any thoughts on how you can use left brain – right brain, passive-active communication ideas in employee communication? Do pen your views. Would love to hear them….
