In their quest to differentiate and grab the best talent, I notice many MNCs and Indian IT organizations going overboard…
If you are an IT professional actively looking for a change and browse through any of the recent editions of Times Ascent (www.timesofindia.com) you will be hit by a sea of employee branding messages.
HCL calls its employees ‘Transformers’, Infosys highlights employees who have ‘been there, done that’, IBM goads you to ‘get on board’ while Convergys calls you to join the ‘Tribe’!
Most of these advertisement campaigns are multi-crore spinners which have online and print implications. While the bottomline of work offered remains the same, organizations try to differentiate themselves by talking of the work culture, the opportunities for growth, onsite possibilities and salaries.
Quite a war out there!
