Blogroll Internal Communication

Internal communications trend from a GolinHarris study

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A Golin Harris prediction for the next 50 years in PR includes a mention of the digital age, new media and internal communications.

 

Keeping the workforce motivated is a challenge – the report mentions trust is on the decline with organizations. According to the prediction, a recent study from Insidedge indicates only 50% of U.S. employees and only 47% of U.K. employees actually trust their own employers.

 

Unlocking creativity says the study, occurs when the organization allows open communication.

 

Controlling technologies like e-mail and IM is becoming more and more difficult.  External sites are getting more visits off the job, blogging is increasing and employees discuss company matters also. News is freely available – and faster when employees go outside the organization. All these are trends which organizations need to take cognizance of. Educating and engaging workforces are a top priority.

 

I personally liked the Authenticity chart which indicates how well audiences relate to a trustworthy source – Wikipedia over Yahoo Answers and American President vs American Idol! No prizes for guessing who gets more votes!

 

 

 

heatheryoung

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