Very often employee engagement is measured by surveys that ‘ask’ staff about how they feel about their commitment in their respective organizations.
What they fail to do is to gauge what employees actually ‘do’ or identify parameters that directly impact behavior. Also, employee engagement is considered an organization’s imperative while in reality it is a two-way street. People join organizations because they want to contribute to a ‘shared’ future and they ‘expect’ the organization will clear roadblocks to make their successful.
I discussed this subject in an opinion piece on PR Moment and you can read the complete article here:
http://prmoment.in/1121/How-should-you-measure-employee-engagement.aspx
Keen to hear your point of view.
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