I discovered this while in the midst of a campaign…nothing teaches you better than practice…
This unique campaign harped on the employees’ role in protecting the organization’s reputation…and in the key messages we drove home this point by highlighting one key word usage…( unable to disclose it since it was an internal message)….but the moot point is……after informal meetings with employees I was astounded to note they were relating that particular word with a well-known medical chain in the country….and understood that the organization had decided to set-up an outlet within the premises!
While the campaign was supported through many different modes of communication, what struck me was how audiences were absorbing what they could relate to.
