Communicating in a slowdown Internal Communication

Sharing tough messages with employees in a downturn – the Indian perspective

  By now, the industry has witnessed a host of communication ranging from measures to mitigate risks, improve efficiencies, pay cuts, reduce staff strength, revisit talent pool, unpaid holidays, closure of offices and freeze on hiring.     The toll on employees is already showing. High depression and job insecurity among them is forcing them […]

Blogroll Internal Communication

Work-life balance and communicating the message

The recent IDC-DQ Best Employers in IT Survey 2008 provides a few interesting findings which are relevant for internal communicators in India to understand and build into their practice. Work-life balance ranked among the top 5 reasons for people to switch jobs – this aspect is eye-opening since it shows that the Indian knowledge worker is maturing, employees expect ‘respect’ […]

Blogroll Internal Communication

Internal Communication and Occupational Commitment

Most organizations still consider organizational commitment as a key measure of loyalty, job satisfaction and intent to stay. Consistent internal communication has a direct impact on how employees perceive commitment.     A  study ‘Differences in Occupational Commitment among scientists in Indian Defence, Academic, and Commercial R&D organizations’, Vikalpa, October-December 2007 goes one level deeper […]

Internal Communication internal communications, internal marketing, internal b

The 7 Cs of Internal Communication

I recently read an interesting thesis ( ‘Internal Communication in organizations undergoing change’ by Linda Bertelsen and Anders Nerman) and found the following thoughts on effective communication relevant and useful for communicators to apply at their workplace. There are 7 Cs of effective internal communication as collated by researchers. 1.    Communication needs to be concrete […]