Borrowing a marketing tool – cross-selling, one can superimpose this idea within internal communication practices as well.While there are numerous occasions for cross pollinating one program with the other, a firm balance should be maintained to get the best results. For example, if there is a Quality Drive undertaken by the software and process team […]
Internal Communication
Promoting a leadership visit
In the life-cycle of an internal communications professional, I am sure one comes across the need to own, promote or make a leadership visit ‘successful’. Success is quite an ambiguous word in this context. It could mean making the leader prominent in the eyes of the employees or in the media or create a larger […]
Communicating less for more!
Recently an internal human resources function faced a unique situation while conducting an education sponsorship program. There were 40 seats for a leading technology education institute in the country for which the company was sponsoring employees for higher studies. This was part of the group’s initiatives to retain employees and further their growth and learning. […]
If You Can See It, You Can Brand It
( Published on Marketing Profs website http://www.marketingprofs.com/2/koshy1.asp ) June 11, 2002 In the financial services sector it is increasingly difficult to sustain product, cost and distribution advantages. Branding in financial services is undergoing substantial changes, owing to the dramatic increase in competition following deregulation and the threat posed by new entrants with branding experience. Success […]
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