Blogroll Internal Communication

Can internal communicators revive flagging confidence in leadership?

After Edelman’s Trust Barometer which highlights belief in ‘a person like me’, here is another study from Career Builder which talks of low engagement with the C-Leadership.

While this study was conducted in the US, it may work for India and other geographies as well.

My view is that lack of visibility and access created the perception of ‘disconnection’ with the senior execs.

 

Now that will continue to be a worry considering the geographic spread, cultural barriers and the attention span of next generation employees who work within organizations.

 

I see opportunities for internal communicators to bridge the gap and increase engagement for leaders with their employees. By ‘humanizing’ the leader, showcasing the ‘real’ person and allowing personal interactions.

 

Leave a Reply