I recently learnt a few things while supporting a leadership blog launch.
Start with an objective in mind –Â do you want to connect people, build visibility for the leader, improve hits to the portal among others.
Mastering the tool/software is essential – before you can guide the leader on using the blog, do your own research and learn as much as you can to be a hands-on expert. Do a test post and check functionalities.
Think ahead of the blog – once you agree to an expectation on the frequency of publishing, think ahead of the curve and guide the leader on current issues which you have a window into.
Know the company’s glossary – be familar with the terminology and adapt the content accordingly. Set a process of editing, reviewing and monitoring the blog’s popularity.
Take a stand – you need to advise the leader if the post does not read appropriate. So, a certain level of trust is vital to the success of the blog.
Do a pulse of the blog – check how the blog posts get received by sharing it with a few employees across levels and locations.
Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.