Month: April 2007

In their quest to differentiate and grab the best talent, I notice many MNCs and Indian IT organizations going overboard… If you are an IT professional actively looking for a change and browse through any of the recent editions of Times Ascent (www.timesofindia.com) you will be hit by a sea of employee branding messages. HCL calls its […]

I recently discovered an interesting way to soft-sell an upcoming project..after a detailed discussion on ‘how to launch a library’ I was casually asked by the internal client if we could feature a key contact from his team in the forthcoming newsletter! The request was to pitch her as working on this ‘new, exciting project’ and […]

I happened to have an interesting discussion with a manager recently who felt that we do a good job of communicating to our employees in India…but the India to US communication needed a face-lift. He highlighted some very interesting points and I am listing them here. 1. How do we continue to set expectations on […]

We all like to cover all angles and provide all possible messages when we plan our programs. Quite often we are challenged to ‘shock and awe’ employees with all the options and hope that something if not all registers! How many of us – internal communicators have really sat back and asked ourselves the basic […]