My review of a popular viral video is up at Social Samosa, a storehouse of social media campaigns and case studies.
In the commentary I share perspectives on what make viral videos click.
Read and let me know what you think.
Related Articles
How to Conduct An Effective Internal Social Media Listening Exercise
With many organizations including enterprise social networks or internal social media in their strategies to engage employees it becomes imperative to actively listen to conversations and mine sentiments to craft suitable and timely interventions. Especially, after a sensitive event or a key business decision that impacts most employees there is always going to be conversations […]
Tata's Nano and opportunities for internal communications
Undoubtly, the Tata’s Nano is a game changer. A proud moment for the organization, its employees and the nation. I think it is a fantastic opportunity for the organization to leverage the mileage it is receiving from the unveiling of the India rupees 1-lakh people car. Tata needs to strike the iron when it is hot. […]
What Will It Take For My Staff To Understand Our ‘Big Picture’?
Every organization, big or small, faces the issue of getting employees to understand, appreciate and align with the vision and goals that will drive profitability and success. However, when the message is pitched very high employees don’t get it. If it is ‘dumbed’ down staff feels like they are treated like kids. Pratap, the go-getting […]