The 'Triple A' Strategy: get started on your New Media initiatives

New Media and Public Relations

New Media in Corporate Communications – Overview and India perspective

 New Media and Internal Communications

Commoditization of the media

Here are some of our key recommendations from the New Media and Corporate Communications workshop on May 12, 2007 at Bangalore, India. We (Peter and I) call it the Triple A strategy to kick-start new media initiatives. 

Absorb: Understand the media

Adapt: Build into existing practices

Apply: Make a beginning

 

n      Search Technorati and other leading authorities on new media direction for subjects and mentions of your organization

n      Create and share the internal strategy with stakeholders

n      Identify the appropriate channels

n      Institute policies for electronic media usage ( this can started as a Wiki to get buy-in)

n      Replace e-mail with an internal blog and get the conversation started

n      Engage communities of practice on the intranet and offline

n      Wiki your intranet pages as a test case. Make employees accountable for content.

n      Conduct new media appreciation sessions

n      Have measurement mechanisms like rate a page, popular pages etc to weed out bad content

n      Highlight new media champions within the organization

 

Some closing words…..

 

n      Don’t be afraid to experiment

n      Be flexible

n      Get feedback from users

n      Don’t get frustrated

n      Start small, make a beginning

                        So go ahead…….Absorb – Adapt – Apply 

Presentations from the workshop are included in this post.