Borrowing a marketing tool – cross-selling, one can superimpose this idea within internal communication practices as well.While there are numerous occasions for cross pollinating one program with the other, a firm balance should be maintained to get the best results. For example, if there is a Quality Drive undertaken by the software and process team – there is a great opportunity lurking to promote say a testing function within the organizational by showcasing a particular case study or by having a speaker from the team to address the audience. It cuts both ways – the testing function gets visibility and the software and process team is viewed as a capable unit in supporting strong business practices within another function.
Another example, which comes to my mind, at a recent leadership promotion event for employees, we plugged in an employee referral link and program to get talent to join the team. Along with an opportunity to join a related network and e-zine.
Know other ideas of cross-selling in internal communications? Experienced other examples? Share it here.Â
