Is the recession shrinking your communication budget? Is the downturn causing you to rethink your communication goals?
Attend this half-day workshop to learn more about ‘recession proofing’ your corporate communication. Leverage contemporary tools and resources to improve connection, engagement and awareness among your employees, customers and other stakeholders.
Read more about the workshop…
Topics of this workshop include:
COMMUNICATING CHANGE AND CRISIS
• The evolution of corporate communication
• The importance of the message
• The role of HR and management
• Preparing an integrated communication plan
• Communicating change and crisis.
- A doll couple adorned in bridal wear atop a vehicle
COMMUNICATING USING SOCIAL MEDIA
• Trends in Social Media
• Overcoming challenges for introducing social media in the organization.
• Learn more about Wikis, Blogs, YouTube, podcasts and how you can benefit as communicators
• Identifying the evangelists and the followers.
MANAGEMENT BUY-IN TO CORPORATE COMMUNICATION IN A DOWNTURN
• Showcasing ROI
• Leverage talent and tools
• Portals and intranets
• Newsletters – online vs print
• Events on a shoestring budget
Workshop Particulars:
Date: 18 April 2009 (Saturday)
Time: 9:30 a. m – 2.30 p. m with lunch and one coffee break
Venue: SJCBA Conference Hall, 18 Residency Road, Bangalore-560 025
Seats: 20 participants
Target Group: Less than 7 years of experience. Also those who are or intend pursuing a career in Corporate Communications
Methodology: Presentations, case study and exercises
Facilitators:
Peter Yorke
Peter is founder and independent consultant at Yorke Communications Private Limited (www.yorkecommunications.com ), an organization that builds content as a platform for internal and external communications. Peter was recently Vice President – Marketing and Communications at Oracle Financial Services, a global financial services software provider. He was directly responsible for the marketing and communications function and ran a virtual and global communications team. Peter has more than 20 years of experience in working with corporate organizations and communications agencies and is an itinerant speaker.
Aniisu K Verghese
Aniisu has over ten years of experience in the evolving internal communication arena, social media and in corporate communications. He currently works as an Internal Communication Lead for a global interactive and consulting organization, where he oversees communication planning, employee communication and change management initiatives. Prior to his current role Aniisu worked for organizations such as Leo Burnett, Saatchi & Saatchi, i-flex solutions (now Oracle Financial Services) and Accenture.
He has won several employee communication awards and writes regularly for management and industry publications. Aniisu is passionate about engaging fellow communication practitioners through workshops and presentations.
Visit Aniisu’s blog at www.intraskope.wordpress.com
‘The presenters have conducted a successful workshop on ‘Effectively Leveraging New
Media for Corporate Communication’ on 12 May, 2007 in association with SJCBA. Please visit http://www.sjcba.edu.in/CorporateCommunications.html for details of this workshop.
Workshop Fee:
Delegates: INR 2,000/- Students: INR 500/-
Discount:
3 or more participants from the same company will be given a discount of 10 percent.
Registration:
Kindly send nomination letter along with D.D./Cheque in favor of St Joseph’s College of
Business Administration, Bangalore, to the address mentioned below.
Prof. Edwin Castelino
St Joseph’s College of Business Administration
18 Residency Road
Bangalore 560 025
Phone: 94488 93525
Email: [email protected]
