Blogroll

The recent IDC-DQ Best Employers in IT Survey 2008 provides a few interesting findings which are relevant for internal communicators in India to understand and build into their practice. Work-life balance ranked among the top 5 reasons for people to switch jobs – this aspect is eye-opening since it shows that the Indian knowledge worker is maturing, employees expect ‘respect’ […]

Most organizations still consider organizational commitment as a key measure of loyalty, job satisfaction and intent to stay. Consistent internal communication has a direct impact on how employees perceive commitment.     A  study ‘Differences in Occupational Commitment among scientists in Indian Defence, Academic, and Commercial R&D organizations’, Vikalpa, October-December 2007 goes one level deeper […]

I recently learnt a few things while supporting a leadership blog launch. Start with an objective in mind –  do you want to connect people, build visibility for the leader, improve hits to the portal among others. Mastering the tool/software is essential – before you can guide the leader on using the blog, do your […]

How does one describe the role of internal communicators? Strategic? Tactical? Complex? People oriented? Results focussed? An executive administrator from a leading organization who was keen to join the ranks of an internal communications team got cold feet when she dived headlong into projects. “I am better off with what I am doing today if […]

The management education community (students, placement professionals and leaders) can derive immense benefits from new media/social media/Web 2.0 and its popularity. Rising interest in new media coupled with faster, cheaper access to the internet has fueled opportunities for interactivity, community and brand building. But, awareness of how new media impacts our personal and professional lives is […]

Over the last couple of days, I have received mails from students – one from the UK and the other from a leading institute in Pune. Though the questions were fundamental, it highlights the ambiguity in the minds of those wanting to pursue communication as a career.   For the benefit of others, I am taking the […]

At a recent communications gathering in Bangalore last week, I had an opportunity to meet up with Mike Green, who leads employee communications for Intel.  A veteran at Intel, he took time off from his short visit to India to talk to communication professionals and share insights from his experience. Mike stressed on the need […]

Over the last few weeks I have been conversing with a host of senior management in India and getting to know their views on the challenges and significance of internal communication and branding. Some common themes emerge. While internal communication is accepted as a practice, some professionals were unsure if it is a part of the communication […]

My new found interest in YouTube got me searching for employee videos to understand how organizations in India express themselves online.   The results returned some fascinating clips…sharing my favorites below.   http://www.youtube.com/watch?v=Ynfg27tErNU (Frito Lay’s referral program)   http://www.youtube.com/watch?v=CTXL5Z6EZQs&feature=related (Thought Works, a day in the life of a developer)   http://www.youtube.com/watch?v=LV4RXX6Zer4 (Swipe Out – a […]