Blogroll

Dr. T J Larkin and Sandar Larkin ( www.larkin.biz) indicated that a hypodermic like needle injection of messages were not enough to change employees. Rather a two pronged method of injection plus face-to-face communication helped bring about change. Supervisors needed to be the change agents.

 Intranet re-designs are an exciting but challenging assignment. I can vouch for it having been involved in a re-design exercise at i-flex solutions in 2002.The key learning from the i-flex exercise was to make the intranet a relevant content channel for employees and branding the forum. Gerry McGovern also throws light on how intranets today […]

I discovered this while in the midst of a campaign…nothing teaches you better than practice… This unique campaign harped on the employees’ role in protecting the organization’s reputation…and in the key messages we drove home this point by highlighting one key word usage…( unable to disclose it since it was an internal message)….but the moot point is……after […]

Have you wondered why most internal focus group discussions get skewed to a certain way of thinking? Why you are unable to make headway when you are searching for a certain kind of information?  From my experience, it seems to be the following factors…. 1. Fear ( depending on how the organization culture is..)….therefore you […]

The next workshop on Employee Branding will provide insights on new trends and how you can leverage your organization’s most important asset….. Keep on this topic? Let me know your thoughts…..  Details below: Workshop Particulars: Date:  TBD             Time:                9:00 a. m – 2.00 p. m with lunch and one coffee break Venue:              SJCBA Conference Hall, 18 […]

Over the last few months, I have watched with interest a host of customer engagement sites which create ‘stickyness’ based on the audience requirements.  Take for example, Reebok’s www.goruneasy.com, or AMD’s www.kingofmultitasking.com or even Sunsilk’s www.gangofgirls.com  My favourite is HSBC’s www.yourpointofview.com which makes you think and relate to the Bank’s core message.  Internal communication campaigns can […]

Employee videos are becoming an integral part of an internal communications campaign. The medium is accepted more widely due to its interactivity, the ability to creatively treat content among others.  Based on my experience, below are some tips to create effective employee videos….  1. Help employees understand the context: Instead of putting ‘heads’ in front […]

   I was amused to view a video by Aditi Technologies and the extent they go to make ‘new recruits’ feel special on Day 1. Some provide freebies and joining bonuses, some entertain the employees, some go overboard!   Like the person who forwarded the message penned –   “It goes to show the extent […]

When the Technology Library wanted to create awareness for their work, little did they realize that they had already a good equity within the organization.  The Library was involved as the primary source of information for internal campaigns and debates on productivity and growth. They were the access point to Gartner and other leading authorities […]

New Media and Public Relations New Media in Corporate Communications – Overview and India perspective  New Media and Internal Communications Commoditization of the media Here are some of our key recommendations from the New Media and Corporate Communications workshop on May 12, 2007 at Bangalore, India. We (Peter and I) call it the Triple A strategy to kick-start new media […]