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5 Tips to Launch a Successful Internal Communication Campaign
Getting a campaign off the ground can be tricky with internal processes, differing stakeholder viewpoints and overlapping interests to navigate within the organization. Not to forget the business implications and timing that need to be aligned before a campaign can be considered or even launched. Understand the organization’s culture: Depending on how open the organization […]
Slowdown paradox – reduce or keep internal communication momentum going?
Do you communicate more or less or continue ‘business as usual’ during a slowdown?  Slowdown impacts communication budgets but research points to continued communication improving commitment even during these scenarios. Contradictory?  While most will agree that communication even during a slowdown is critical, very few communicators and leaders end up doing so.  […]
Shall We Brand An Athletics Meet?
Lina proposed a branding idea to the leadership team of RayStar Service Centre, a captive unit of a leading travel company and listened as the group debated the pros and cons of event branding. Lina is the head of HR and she has been tasked with improving employee morale which has seen a dip in […]