Building a social media presence and brand expects focus and discipline. It also needs one to think intently about your goals and how you plan to stay relevant to your stakeholders.
I recently authored an article on this topic for Social Samosa, a digital media consultancy.
Here is a summary:
- Identify your personal goals and objectives
- Have a point of view
- Choose your forums
- Be regular and relevant
- Stay abreast of trends sharing social media
- Take a test drive
- Blog to demonstrate mastery
- Be mindful of what you post: What you post online, stays forever online.
Interested in your thoughts.