Internal communications book from India: opportunity to feature your organization's best practices!

Hi, I look forward to your case studies and comments on how to structure this book outline better.

Inviting contributions!Please mail me at [email protected] by December 10, 2007 Book Outline  Internal Communications – a practitioners’ handbookSynopsis: Internal communications professionals need to be today’s corporate information strategists and play a vital role in reinventing organizations. This book will showcase key internal communication practices with insight into models, strategy and policies that are used widely by practitioners. It will give a deep understanding of the key issues confronting the internal communications discipline today in India and abroad. The book will illustrate ‘real world’ case studies, and tips and practical knowledge to communicators wanting to excel in this powerful function.
Highlights: –         A brief history of internal communications
An introduction of the function and its perspective with regard to integrated marketing communications–         How to integrate internal communications with the organizational structure–         A look at India and challenges for internal communications with employee motivation and retention–         Working out internal communications programs and policies–         Tips on how to raise the profile of internal communications within your set-up–         Essential skills for internal communications–         In-sourcing or outsourcing – a look at leveraging talent and information–         Review of drawbacks and benefits of new media

This book will benefit:

–         Any communication or human resources professional who would like to explore this critical function

–         Media and Communication students looking at making a niche for themselves in this domain

–         Faculty in business management or communication schools

Book modules:

1. Internal communications discipline today (Global perspectives, Indian context)
2. Critical success factors in implementing an internal communications policy
3. Planning and arriving at internal communications channels
4.  New media and technologies in internal communications
5. An insight into the methods in internal communications
6. Briefing and messaging – a critical element
7. Outsourcing and internal communications
8. Matching the medium to the message and the audience
9. Internal communication audits
10. A day in the life of an internal communications professional
11. Creating an internal communications classification system

Case Study template 

• How does the business need/structure of communications team impact internal communications?
• How internal communication is used to build value?
• Areas where internal communications is used in your organization – risk, security etc?
• What unique modes/tools are used to help employees’ engagement and understanding of business?
• Relate a case study where internal communications has worked?
• Can you explain the process followed?
• Any measurement metrics?
• Addendums: background on organization, structure, context, screenshots, photographs, comments from associates?

 Author Profile:Aniisu K. VergheseAniisu works with a leading global investment management firm as an Internal Communications professional. He has over nine years of rich experience in employee communications, online marketing and advertising. References: http://www.linkedin.com/in/aniisu