How Satisfied Are Employees With Communications At Your Global In-House Centre? Encourage Your Employees To Participate In the 2015 Employee Communications Survey Now!

The 2015 Employee Communications in GICs Survey is the first such study which gauges the current scope, relevance and understanding of employee communication within global in-house centres (GICs).

This year, the survey asks employees to share their satisfaction with communication within GICs. Communication within a GIC is unique due to the demographics, distributed teams, parent company expectations, regulatory environment and restrictions among others. While most organizations measure employee engagement in annual or bi-annual studies there is limited understanding of how employees perceive the quality and effectiveness of employee communication in such environments. Message content, channel efficiency, communication improvements are among factors that impact how employees identify with their organizations. Take the survey now! Direct link: https://docs.google.com/forms/d/1EGfQYVejRGVpcLK2v3ddn45FcMTTU8dKWme-y_Bgh8I/viewform

Last year we invited corporate communication leaders from GICs to participate and share their opinion on the state of the function. Results from the study is available on my blog at: https://intraskope.wordpress.com/2015/04/13/2014-state-of-the-communications-function-in-gics-survey-results/

Who Can Gain From This Study?

Using a proven academic scale the survey will provide insights on how employees think about the communication climate, relationship with supervisors and subordinates, integration with the organization, media quality, communication at different levels and the personal and organizational contexts.

The focus is therefore on employees and their satisfaction with communication information, relationships, channels and climate within their organizations. The results from this study will be useful for leaders, corporate communication professionals and academicians to refine their strategies of engaging employees through communication and add value to existing literature.

The study output can hopefully guide GICs on communication investments and actions. All participants will receive a high level summary of the report.

What are GICs?

Global in-house centres refer to the service and delivery operations units that serve parent companies around the world to standardize processes, systems and programs and in turn save costs, improve efficacies and enhance centralized capabilities. They are often referred to as ‘captives’ or ‘shared services’.

According to NASSCOM, there are over 825 GICs in India itself, offering the entire spectrum of services – IT services, BPM, ER&D, and software products, employ over 530,000 people, and account for 17 per cent of the total export revenues in India. It is estimated that 50% of Fortune 500 firms to have GIC footprint in India by 2015. While hiring, engaging and retailing employees are important for GICs very little is understood or researched on the role of communication within these centres.

Last year we invited corporate communication leaders from GICs to participate and share their opinion on the state of the function. Results from the study is available on my blog at: https://intraskope.wordpress.com/2015/04/13/2014-state-of-the-communications-function-in-gics-survey-results/

Thank you in advance for participating! All participants will receive a high level summary of the survey results. Do take the survey by December 26, 2015. For queries on this study please e-mail me at [email protected]