At the end of my session on integrated marketing communications to the new batch of PGDM students of St. Josephs College of Business Adminstration (www.sjcba.ac.in) last weekend, I was quite expecting a question on landing a job in communications. The question posed was – ‘Does one need a background in communications to land a job […]
Internal branding
where should internal communication sit?
I was asked an interesting question recently by Gautam Ghosh (http://gauteg.blogspot.com/), an organizational consultant. Where should internal communications sit as a function? Within HR or as part of a larger communications team. Â This indeed is a debatable subject but research by Melcrum proves that internal communication experts can derive maximum benefit by aligning themselves […]
Cross-selling in internal communications
Borrowing a marketing tool – cross-selling, one can superimpose this idea within internal communication practices as well.While there are numerous occasions for cross pollinating one program with the other, a firm balance should be maintained to get the best results. For example, if there is a Quality Drive undertaken by the software and process team […]
Promoting a leadership visit
In the life-cycle of an internal communications professional, I am sure one comes across the need to own, promote or make a leadership visit ‘successful’. Success is quite an ambiguous word in this context. It could mean making the leader prominent in the eyes of the employees or in the media or create a larger […]
Communicating less for more!
Recently an internal human resources function faced a unique situation while conducting an education sponsorship program. There were 40 seats for a leading technology education institute in the country for which the company was sponsoring employees for higher studies. This was part of the group’s initiatives to retain employees and further their growth and learning. […]
If You Can See It, You Can Brand It
( Published on Marketing Profs website http://www.marketingprofs.com/2/koshy1.asp ) June 11, 2002 In the financial services sector it is increasingly difficult to sustain product, cost and distribution advantages. Branding in financial services is undergoing substantial changes, owing to the dramatic increase in competition following deregulation and the threat posed by new entrants with branding experience. Success […]