I recently learnt a few things while supporting a leadership blog launch. Start with an objective in mind –Â do you want to connect people, build visibility for the leader, improve hits to the portal among others. Mastering the tool/software is essential – before you can guide the leader on using the blog, do your […]
Internal branding
The 7 Cs of Internal Communication
I recently read an interesting thesis ( ‘Internal Communication in organizations undergoing change’ by Linda Bertelsen and Anders Nerman) and found the following thoughts on effective communication relevant and useful for communicators to apply at their workplace. There are 7 Cs of effective internal communication as collated by researchers. 1.   Communication needs to be concrete […]
Adapatability – key to evolving role of internal communicators
How does one describe the role of internal communicators? Strategic? Tactical? Complex? People oriented? Results focussed? An executive administrator from a leading organization who was keen to join the ranks of an internal communications team got cold feet when she dived headlong into projects. “I am better off with what I am doing today if […]
Information overload and the role of internal communicators
Organizations are waking up to the alarming increase in information overload and drop in productivity among their staff. According to RescueTime, an organization which analyses computer use behavior, a typical information worker who sits at a computer all day turns to his e-mail programme more than 50 times and uses instant messaging 77 times.The research also […]
Career potential and Web 2.0
At a New Media and Career workshop for students conducted today, I posed the following questions: Is your resume New Media ready? Do you know what makes a curriculum vitae tick in the social media space? Are you sending the right messages for recruiters trawling the web? Is your career Web 2.0 proof? Recent shifts […]
New media success tips for the management education community
The management education community (students, placement professionals and leaders) can derive immense benefits from new media/social media/Web 2.0 and its popularity. Rising interest in new media coupled with faster, cheaper access to the internet has fueled opportunities for interactivity, community and brand building. But, awareness of how new media impacts our personal and professional lives is […]
Is there clarity on what PR, HR and Internal Communication can achieve?
Over the last couple of days, I have received mails from students – one from the UK and the other from a leading institute in Pune. Though the questions were fundamental, it highlights the ambiguity in the minds of those wanting to pursue communication as a career.  For the benefit of others, I am taking the […]
Insights from a communication stalwart – Mike Green of Intel
At a recent communications gathering in Bangalore last week, I had an opportunity to meet up with Mike Green, who leads employee communications for Intel. A veteran at Intel, he took time off from his short visit to India to talk to communication professionals and share insights from his experience. Mike stressed on the need […]
On the minds of senior management……
Over the last few weeks I have been conversing with a host of senior management in India and getting to know their views on the challenges and significance of internal communication and branding. Some common themes emerge. While internal communication is accepted as a practice, some professionals were unsure if it is a part of the communication […]
Listen to a podcast on new media and internal communication
 Welcome to my first podcast on my blog!  http://aniisu.podbean.com/2008/06/17/podcast-on-new-media-and-internal-communication/ In this podcast, I summarize the implications of new media influence on internal communications and provide a strategy for managers to leverage opportunities to their advantage. The views from this podcast are from a workshop conducted on the same subject in 2007.  Below are some starter-kit […]